How-tos

Each how-to covers one task from start to finish: what to decide before you begin, the exact steps, an example with the settings filled in, before-and-after copy, and the mistakes that most often break the result. Most take an afternoon to set up and two to six weeks to measure.

Before you launch any change, size the test with the A/B test calculator so you know how long it needs to run, and write it up with the A/B test plan template. For the bigger picture, see the guides.

Step-by-step builds for single elements live with their topic articles: the CTA matrix in personalized CTAs, the pricing page setup in pricing page personalization, and the industry taxonomy, content kit and rules in industry-specific personalization.