A mobile app landing page has a harder job than most landing pages. Some visitors are on a phone and want the store listing in one tap; others are on a laptop, where a "Download on the App Store" badge leads to a page they cannot install from. The page has to serve both, explain the app well enough that the store listing is a formality, and survive the fact that the conversion happens somewhere you do not control.
Below: what an app landing page must do, an anatomy checklist, nine real app landing pages we reviewed in October 2026 (described in our own words, with what to borrow from each), a section on B2B SaaS mobile app pages, common mistakes, and a section-by-section wireframe you can copy. We describe what the pages show, not how they perform; none of these companies publishes conversion data for them, and we do not guess.
What a Mobile App Landing Page Must Do
1. Route each visitor to the right install path
Phone visitors need the right store for their device. Desktop visitors need a way to get the app onto a phone they are not holding: a QR code, a "text me a link" field or an email option. The best pages detect the device and lead with the matching option, while keeping the others visible.
2. Use the official store badges
Apple's App Store marketing guidelines require the official badge artwork, unmodified and untranslated by you, with clear space around it of at least a quarter of the badge height and a minimum on-screen height of 40 px. Apple also asks that the badge sit in a subordinate position to the main message. Google provides its own Google Play badge artwork. Home-made "Get it on iPhone" buttons look less trustworthy and break the guidelines.
3. Hand off to the app when it is already installed
On iOS, a Smart App Banner is a single meta tag that shows a banner at the top of the page in Safari. According to Apple's documentation, the banner opens the app if it is installed and otherwise goes to the App Store listing, it does not appear if the device does not support the app or the app is unavailable in that region, and an optional app-argument passes a URL so the app can open at the matching screen. The tag looks like this: <meta name="apple-itunes-app" content="app-id=123456789, app-argument=https://example.com/page">. On Android, Android App Links let verified web URLs open directly in your app. Together they mean an existing user who lands on your marketing page is not asked to install something they already have.
4. Show the app, not an abstraction of it
Real screenshots or a short screen recording of the core action. App buyers are judging whether the interface looks usable; illustrations hide exactly what they want to see.
5. Borrow trust the store cannot give
Store ratings, editorial awards, press quotes, regulator badges for finance apps, customer quotes for B2B. Only show ratings you can keep current: a figure from two years ago is worse than none.
Anatomy Checklist
| Element | Mobile visitor | Desktop visitor | Notes |
|---|---|---|---|
| Headline | Required | Required | What the app does for the user, in their words |
| Store badges | Matching store first | Both shown | Official artwork only |
| QR code | Hide or de-emphasise | Next to the badges | Point it to a link that redirects by device |
| Smart App Banner / App Links | Yes | Not applicable | Hands installed users to the app |
| Screenshots or video | Short, vertical | Device frames work well | Show the core action |
| Social proof | One line near badges | Fuller section below | Ratings, awards, press, customers |
| Feature sections | 3 to 4, short | 3 to 4 | Each one a job the user does |
| Web or desktop alternative | Secondary link | Often the primary CTA | Especially for products with a web app |
| FAQ | Yes | Yes | Price, devices, data, account sync |
| Closing CTA | Badges repeated | Badges and QR repeated | Visitors who scrolled are ready |
9 Mobile App Landing Page Examples
We looked at each page in October 2026 and describe what was on it then. Pages change often, so check the live version before copying anything.
1. Linear Mobile
Linear introduces the app as "the portable companion to the Linear system", which sets expectations straight away: this is not a replacement for the desktop product. The hero carries the official App Store and Google Play badges plus a QR code labelled "Scan to download", and the same trio comes back in a closing section. There are no ratings or customer logos. Instead the page sells through product detail: an inbox for high-priority work that you can act on, swipe away or snooze, a quick composer for creating issues, turning screenshots or photos into bug reports, and a configurable notification schedule.
What to steal: the QR code beside the badges, in the hero, for desktop visitors. Also the framing. The page says the app is for when you are "away from keyboard" and names the jobs that fit that moment, instead of listing every desktop feature.
2. Notion Mobile
Notion keeps it short: a headline about working on the go, a subhead naming iOS and Android, and plain text links ("For iOS", "For Android") instead of store badges. Three phone screenshots follow, then a section for the separate Notion Calendar app with its own store links, then a line pointing to the desktop app. There is no social proof beyond a Marshall McLuhan quote.
Worth copying: one page that routes to every client: mobile, a companion app and desktop. For a product people use across devices, that is the honest structure. What we would change: official badges and a QR code would make the install path clearer for desktop visitors arriving from the main website.
3. HubSpot Mobile App
The H1 is simply "HubSpot Mobile App", with a subhead about the CRM and AI working together wherever you are. Official App Store and Google Play badges sit right under the subhead and again at the bottom of the page. A sign-up link in the header and a phone number for questions cover visitors who are not customers yet.
The proof is a single named quote from a CRM director whose company has field salespeople "always on the road" relying on the app. Four feature sections follow (AI, keeping deals moving, connecting with customers, insights), then an FAQ that includes which devices are supported and what the app costs.
The customer quote is the part to borrow. It describes the exact situation the app solves, people working away from a desk, instead of generic praise. And the FAQ answers the two questions a buyer would otherwise email sales about.
4. Headspace
The homepage works as the app's landing page. The headline is two words, "Stress less", with a one-line description of the app and one sign-up CTA. Below it, a goal selector asks "What kind of headspace are you looking for?" and offers six options, from sleep to therapy. Then come a content library preview, a section for employers and health plans with a demo request button, and an eight-question FAQ. The store badges live in the footer, not the hero.
What to steal: the goal selector. Visitors self-segment in one tap and land on content that matches why they came. It is also a tidy example of a consumer app page carrying a B2B path (the employer section) without cluttering the hero.
5. Calm
Calm's hero is a short promise ("Calm your mind. Change your life.") and a category claim, with one sign-up CTA. Three benefit blocks follow for stress, sleep and mindfulness. The review section uses short quotes signed with a first name and a city, and a long FAQ closes the page. The page markup also includes QR codes labelled for downloading the mobile app, presumably shown to visitors on larger screens.
Borrow the testimonial style: each one describes a specific situation (cannot fall asleep, a busy brain, a stressful work day) rather than "great app". Each quote doubles as a use case.
6. Strava
Strava leads with a community headline and three sign-up buttons: Google, Apple and email. The navigation has a "Get the App" item, but the store badges themselves are in the footer. The body has three feature cards (track and analyze, share and connect, explore and compete), a section on desktop features such as route planning, a subscription section, and the sign-up banner repeated near the bottom.
The idea to take is account creation on the web before the install. A visitor who has signed up with one tap has a reason to open the app afterwards, and the company can follow up by email if they do not. The trade-off is that the store badges are easy to miss.
7. Monzo
Monzo's homepage leads with a line about money and life and a single "open an account" CTA. Its proof is not app ratings but trust markers: a Which? Recommended Provider badge, the Current Account Switch Guarantee and FSCS protection. Product cards follow (current accounts, savings, credit, investments, pensions, homeownership), then features and plan tiers. Store links are not part of the hero.
The lesson: choose the proof that answers the visitor's biggest fear. For a bank, that is "is my money safe?", so the protection and recommendation badges matter more than star ratings would.
8. Todoist Downloads
The headline is "Award-winning apps for every device". Six tabs switch between desktop, Android, iOS, wearables, browser extensions and email add-ons, each with its own screenshot, and the intro links to the individual platforms (Mac, Windows, Linux, iPhone, iPad, Android, Apple Watch and Wear OS). The page closes by inviting you to join "millions of people" who use the app.
What to steal: the tabbed device picker. For a product on this many platforms, a tab per platform keeps the page short while every client stays one click away. One caution: "award-winning" without naming the award is weak proof; if you have a named award, name it.
9. Things
Cultured Code's page for Things opens with the product name, a one-sentence description and an introduction video. Below it, one card per Apple device (Mac, iPhone and Watch, iPad, Vision Pro) carries the matching store badge and links to a pricing page that shows prices in your currency. A "Read all about it" section lists two Apple Design Awards and quotes from named reviewers at publications such as Wirecutter, WIRED and MacStories.
Worth copying for a paid app: press quotes, where an editor's judgement carries more weight than an anonymous rating. And a store badge per device card, so an iPad owner does not have to work out which listing is theirs.
B2B SaaS Mobile App Pages
Linear, Notion, HubSpot and Todoist above are all B2B or prosumer products, and they share a pattern worth naming. The buyer already uses the product on a computer; the mobile app page is not selling the product, it is selling the habit of using it on the phone. That changes the page:
- Treat the desktop visitor as the main audience. Visitors often arrive from the product's own website, help centre or in-app prompts while on a laptop. So the QR code (or a "send me a link" field) is the primary CTA, not a fallback. Linear gets this right.
- Name the jobs mobile is for: approvals, notifications, quick capture, prep before a meeting, logging a call afterwards. Do not list every desktop feature.
- Answer the admin's questions about single sign-on, device management, data security and whether the app is included in the plan. HubSpot's FAQ handles the cost question; enterprise products should add security and admin controls.
- Use role-specific proof. A quote from a field sales manager or an on-call engineer persuades the people who will actually use the app.
The same B2B visitor may also arrive on a phone from an email, so the mobile layout still matters. Our post on mobile B2B personalization covers how B2B pages should adapt on small screens, and our B2B landing page examples break down the other page types a SaaS company needs.
Common Mistakes
- Badges only, no desktop path. A desktop visitor clicks the App Store badge, lands on a web listing and has to find their phone. Add a QR code that points to a link which redirects by device.
- Printing a separate QR code per store. Visitors do not know which to scan. Use one code with server-side device detection.
- Full-screen "get our app" pop-ups on mobile block the content the visitor came for. Apple's own documentation contrasts its unobtrusive banner with full-screen interruptions.
- Showing a star rating copied from an old screenshot. If it no longer matches the store, anyone can check, and it damages trust.
- Feature lists without screens. Each feature claim should have the screenshot that proves it.
- No measurement. Store installs cannot be tracked from the page by default. Tag store links with campaign parameters where the stores support them, tag the QR destination with a UTM builder, and measure badge clicks and QR scans as the on-page conversion.
- Without a Smart App Banner or App Links, a customer who already has the app is asked to install it again.
Copyable Wireframe for an App Landing Page
An example structure for a B2B or prosumer app. Fill it in using a landing page brief first, so the headline and proof come from your audience research, not the feature list.
- Head: Smart App Banner meta tag with an
app-argumentpointing to the current page. - Hero, left: headline (the job the app does, under 10 words), subhead (who it is for and on which devices), one line of proof (rating, award or customer).
- Hero, right: on desktop, a QR code labelled "Scan to download" with both store badges below it; on mobile, the matching store badge first and a phone screenshot.
- Screens: three screenshots, each captioned with one action ("Approve in one tap").
- Jobs section: three or four blocks, each a situation plus the feature that handles it.
- Proof section: one or two specific customer quotes or press mentions, plus the current store rating if you show one.
- Other platforms: links to desktop and web apps.
- FAQ: price, supported devices and OS versions, account sync, security and admin controls.
- Closing CTA: badges and QR code repeated.
Then test the parts most likely to matter: the QR placement on desktop, web sign-up before install versus straight to store, and which proof element sits in the hero. Our guide to B2B landing page optimization covers how to prioritise those tests when traffic is limited. If the same page serves very different audiences, Markettailor's segmentation can swap the proof block by industry or company without building separate pages.
Frequently Asked Questions
What should a mobile app landing page include?
A clear headline about the job the app does, official App Store and Google Play badges, a QR code or send-a-link option for desktop visitors, real screenshots or a short video, one strong piece of proof such as a rating, award or customer quote, a few feature sections framed as user tasks, an FAQ and a repeated download CTA at the end.
Should an app landing page have a QR code?
Yes, if a meaningful share of visitors arrive on desktop, which is common for B2B apps and for pages linked from a main website. Place one QR code next to the store badges and point it to a link that detects the device and sends the visitor to the right store. On mobile, hide it or move it below the badges.
What is a Smart App Banner?
A Smart App Banner is an Apple feature that shows a small banner at the top of a web page in Safari on iOS. You add it with one meta tag containing your App Store ID. If the visitor has the app, the banner opens it, optionally at a matching screen; if not, it links to the App Store listing. It does not appear on unsupported devices.
How do you measure an app landing page?
Track badge clicks and QR scans as on-page conversions, tag store links and QR destinations with campaign parameters where supported, and compare those with install data in App Store Connect and Google Play Console. Installs attributed to the page will be incomplete, so judge changes by click-through to the stores and confirm with install trends.
